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Membership Handbook
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter • 1 highlight
amazon.com
Membership is also a vehicle of the modern aspiration economy. It represents a shift from doing things for the benefit of others (conspicuous consumption) to a value model where we invest in things that benefit ourselves: access, knowledge, information, experience, privacy, belonging, self-actualization. In the modern aspiration economy, consumers ... See more
Ana Andjelic • From Loyalty to Membership
