Deep-internet bubbles: How microgenres are taking over SoundCloud
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Deep-internet bubbles: How microgenres are taking over SoundCloud
The rise of algorithmic curation and AI-generated content has sent this into overdrive: On Spotify, music is detached from its human creators and flattened into algorithmically-generated playlists with hashtag-able labels like “Lo-Fi Chillwave Anime Vibes.”
404 Media • The Digital Packrat Manifesto
![Thumbnail of Rise of an Anti-Algorithm Music Counterculture [Mark Mulligan]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/a6d0a540a3a44e19ac02d8a6b4501b52/thumbnail.webp?height=75&dpr=2)
The decline of authentic internet subcultures due to excessive technological scale and the need for friction for new scenes.
TRANSCRIPT
But it seemed like the internet was this place where like real subcultures could kind of spring from nowhere or you could find a subculture that worked for you. And it was sort of like this beautiful secret that you had with strangers. Yeah, yeah. Niche at scale in a way. Yeah, yeah. And now that doesn't exist online, right? All that exists- Or
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