Deep-internet bubbles: How microgenres are taking over SoundCloud
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Deep-internet bubbles: How microgenres are taking over SoundCloud
Just outside the mainstream stuff, you have roleplayinggame culture, you have furry culture, you have indie music culture, you have graphic designers… You have “cores” and “waves” and completely invented subcultures bootstrapped off Tumblr curation—techwear, bloghouse, cottagecore, daddy’s girl, pro-anorexia girls, witch girls… if you were on Reddi
... See moreToby Shorin • Life After Lifestyle
Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it ... See more
Phoebe Luckhurst • From brat summer to hot rodent men: why Gen Z love a label
the online trend that links all of these disparate digi subcultures together: namecore, AKA the internet’s insatiable appetite for naming things.
Olive Pometsey • Namecore is the trend that unifies all trends
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One such curator is Derrick Gee, a former online radio d.j. who lives in Australia. I first encountered Gee on TikTok and was pulled in by his architect-ish look: thin wireframe glasses and stylishly baggy, often monochrome outfits. He records videos of himself talking into a microphone in a low, soothing voice, breaking down trends in contemporary... See more
Kyle Chayka • The New Generation of Online Culture Curators | The New Yorker
Over just a matter of weeks, a spread of generic categories that most people enjoy refined themselves into a series of specific interests that I shared with a smaller group.
Kyle Chayka • Filterworld
More recently, similar games of language and form were generated by the “Vibe Shift,” by which I mean the strange ways of writing that appeared in 2021 in places such as Remilia Corporation’s “I long for Network Spirituality” chatroom; Instagram “cellectuals” accounts, which adopt other people’s personae; schizo-affect Substack poetry blogs; Honor ... See more
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