The rise of algorithmic curation and AI-generated content has sent this into overdrive: On Spotify, music is detached from its human creators and flattened into algorithmically-generated playlists with hashtag-able labels like “Lo-Fi Chillwave Anime Vibes.”
Music has always adapted to the culture enabled by its dominant format . When radio was king, you needed to grab attention in the first 15 seconds or risk getting skipped. But radio DJs were gatekeepers who could champion unique picks to their taste if they believed in them. When Jay-Z and Kanye West 's “Otis” premiered in 2011, Funkmaster Flex... See more
In just under one generation, we moved from appreciating albums as cohesive works to consuming individual tracks, and then to music becoming reduced to muzak: background noise for gaming, viral videos, or endless scrolling. Disappearing is music as an art in its own right, which commands sustained attention and deep engagement. A song’s success is... See more