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Deconstructing Zara's strategy
Fast-fashion juggernaut Shein has gone from virtually unknown to rivalling the category’s biggest players in the space of a few years. Now, it’s reportedly raising funding at an astronomical valuation of $100 billion. If successful, that would make Shein worth as much as Zara and H&M combined.
One way Shein manages to... See more
instagram.comThis started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been... See more