Deconstructing Zara's strategy

Since the start of the year (2022), fast fashion giants H&M and Zara have launched about 11,000 new styles combined.Over the same time, ultra-fast fashion brand Shein has released a staggering 314,877 styles. 

A shopper doesn’t go to Nike just because they want good running shoes; Nike casts an aura of youth and energy over everything it produces, whether sneakers or brightly screen-printed T-shirts. Zara makes dresses, among many other clothing items, and through them projects a sense of cutting-edge style without the cost of traditional luxury brands.

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