
Decisions and Desire

When you force people to make decisions with only the rational part of their brain, they almost invariably end up “overthinking.” These rational decisions tend to take longer to make, says Restak, and can often be of lower quality. In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is
... See moreSinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
We fundamentally think with our hearts, based on what intuitively feels right. This tendency has been treated as a weakness or a mistake. I hear of people trying to “correct” their cognitive biases and remove all emotion from their decision-making.
Tiago Forte • The Heart Is the Bottleneck
Research shows that intuition originates in the nonverbal regions of our brain, particularly the basal ganglia and anterior cingulate cortex. These regions process patterns outside of our conscious awareness.
When we try to put intuitive insights into words, we often end up with rationalization rather than explanation. The verbal parts of our brain,... See more
When we try to put intuitive insights into words, we often end up with rationalization rather than explanation. The verbal parts of our brain,... See more