
Decisions and Desire

When you force people to make decisions with only the rational part of their brain, they almost invariably end up “overthinking.” These rational decisions tend to take longer to make, says Restak, and can often be of lower quality. In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is
... See moreSinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
In contrast, decisions made with the limbic brain, gut decisions, tend to be faster, higher-quality decisions. This is one of the primary reasons why teachers tell students to go with their first instinct when taking a multiple-choice test, to trust their gut. The more time spent thinking about the answer, the bigger the risk that it may be the wro
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
When we try to put intuitive insights into words, we often end up with rationalization rather than explanation. The verbal parts of our brain,... See more
George Sudarkoff • Stop Analyzing Your Gut Feelings: A Counter-intuitive Guide to Better Leadership
Mario Gabriele • Modern Meditations: Rebecca Kaden (Union Square Ventures)
We make decisions all day long, and many of them are emotionally driven. Rarely do we sift through all the available information to ensure we know every fact. And we don’t need to. It is all about degrees of certainty.