Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt

Platforms such as MetaFactory and Zora are helping "consumer-creators" share in the profits from collectively-owned fashion houses and music labels.

Decentralized "brand factories" are using a DAO-based model to give consumers a stake in community-owned brands.

“There’s this huge push towards the digitalization of culture and experiences.”

MetaFactory bills itself as a platform for collectively managed, community-owned brands. The idea is fairly straightforward; designers create their own brands and style guides, while the community gets to suggest and vote on product designs under the umbrella of the brand through a decentralized autonomous organization (DAO), using the DAI cryptocu... See more

Members use cryptocurrency to vote on new product designs, and share in the profits from sales.