Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt

Imagine buying the perfect pair of pants. Their hem length and bagginess were debated and voted on by their future wearers. Their fabric was sourced ethically, and you can look up the metadata of where it was milled. They have been minted on the blockchain, so if you resell them, the next buyer knows they’re legit. And instead of the pants pattern ... See more

Sales for purchasing physical Together items will be open for a few weeks, and the hoodies and t-shirts will be produced according to the number of orders. This maximizes the profit margin, Karl says, while also ensuring that production practices remain low waste. The designers say they also have plans to mint the artwork that appears on the garmen... See more

So far, chatter around blockchain in fashion has largely centered around legacy brands using ledgers of provenance to nip high-street cooptation and Canal Street counterfeits in the bud. Karl and Angelo are more interested in establishing provenance for the sake of profit redistribution, especially for creators who have accrued cultural capital wit... See more