Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt

A decentralized brand is a fiction made real, an egregore, a self-sovereign entity that lives through the imagination and belief of many. One does not simply decide what a decentralized brand "is." It is not something that can be created by focus groups, strategists, and identity designers. Like Bitcoin, a decentralized brand has its own autonomy, ... See more

So what creators need, then, is the opposite of a cult: they need a decentralized collective, a DAO. With proper coordination, DAOs actually offer a far more compelling model for distribution than centralized models of either corporate conglomerates or, yes, cults. In fully decentralized creator communities, fans can actively become creators themse... See more

Collaborative, internet-native organizations like decentralized autonomous organizations (DAO) especially offer shared narratives (memes), economic incentives (money) and more flexible local governance structures (management) to move us in the right direction.