Dear Think Tanks: No One is Reading Your PDF Report
forumone.com
Dear Think Tanks: No One is Reading Your PDF Report
1. Digests. In my experience, the best e-zines—those with the highest open, read, and click-through rates—are those that present useful how-to tips or news in short, bite-size chunks. When the news stories deal with current events, open rates soar. And as for the tips, the more practical and actionable they are, the better.
Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content
Today’s document tools aren’t built for discussion. We’ve seen so many improvements in how you can write docs like collaborative editing, relational tables, fancy blocks, and more. These features are powerful but they incentivize us to polish and present our ideas. We should spend less time writing documents and more time discussing the ideas.