Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Bonnie Siegleramazon.com
Dear Client: This Book Will Teach You How to Get What You Want from Creative People
You’re paying for our creativity, for our ability to create order from chaos, to communicate your message, not for the time we need to solve your specific problem. The time it takes is our burden, not yours (so long as we meet deadlines). Is a brilliant logo worth less because we had the idea during our initial meeting? Is it worth more because we
... See moreBonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
More than likely you will have many dream objectives, but no design can meet every one. Choose the most important one, and then prioritize the others in order. How long should the list be? If you have more than three priorities, you really don’t have any.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Every single audience likes to be entertained while being informed, and the extra effort will always pay off.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Jon Stewart attributed the success of The Daily Show and its contributors to “a clarity of vision, but a flexibility of process.” That combination allowed magic to happen while a clear focus was maintained. This is a pretty good start for all creative endeavors.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Start by creating a list of adjectives representing the emotions and responses you hope to elicit from our work. Those
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
it’s crucial that key stakeholders agree on the contents of the brief.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
As crucial as it is that you let us know what your brand stands for, it is equally important to let us know who you are.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
By all means, think of as many contingencies as you can, but build in extra room for the unknown in both the schedule and budget anyway. (For the latter, an extra 10 percent in the lockbox is a comfortable cushion.)