Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Bonnie Siegleramazon.com
Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Reference images can also help where words fail—especially valuable in architectural or interior design projects.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Once you’ve spoken on the phone (and, ideally, met in person), ask any potential collaborator for a project proposal.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Seth Godin says that the reason it’s difficult to learn something new is that it changes you into someone who disagrees with the person you are.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
You’re paying for our creativity, for our ability to create order from chaos, to communicate your message, not for the time we need to solve your specific problem. The time it takes is our burden, not yours (so long as we meet deadlines). Is a brilliant logo worth less because we had the idea during our initial meeting? Is it worth more because we
... See moreBonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Imagine using ingredients from different recipes because you love each taste in a certain dish. You already know that mozzarella and basil will probably not taste good in a Szechuan curry.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
By all means, think of as many contingencies as you can, but build in extra room for the unknown in both the schedule and budget anyway. (For the latter, an extra 10 percent in the lockbox is a comfortable cushion.)