we misunderstand play itself, casting it as exuberant, silly, a frippery that signals to us that our children are still young enough to have not yet turned their minds to more weighty endeavours. But play is serious. Play is absolute. Play is the complete absorption in something that doesn’t matter to the external world, but which matters completel

You must immerse yourself in the concept car version of the universe where your 1-of-1 vision clicks in an everyday way, and then express how that vision credibly relates to people’s actual lives.