Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative

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Creativity is less a fleeting moment of inspiration and more a muscle that can be trained through consistent exercise. “People like to think the creative process is romantic,” Achatz says. “The artist drifts to sleep at night, to be awakened by the subliminal echoes of his or her next brilliant idea. The truth, for me at least, is that creativity

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On bad days, when I felt no inspiration at all, I would set the kitchen timer for thirty minutes and make myself sit there and scribble something, anything. I had read an interview with John Updike where he said that some of the best novels you’ve ever read were written in an hour a day; I figured I could always carve out at least thirty minutes

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Start somewhere bad to get somewhere good. A few weeks ago, I interviewed psychologist Adam Alter about his book Anatomy of a Breakthrough . In it, he writes about the “creative cliff illusion,” the notion that good creative ideas will either come quickly or not at all. Unfortunately, our intuition has that one approximately backward. In studies of... See more