Creativity is less a fleeting moment of inspiration and more a muscle that can be trained through consistent exercise. “People like to think the creative process is romantic,” Achatz says. “The artist drifts to sleep at night, to be awakened by the subliminal echoes of his or her next brilliant idea. The truth, for me at least, is that creativity i

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Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative achie

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