Day 4: A Simple Trick for Better Ideas

Creativity is less a fleeting moment of inspiration and more a muscle that can be trained through consistent exercise. “People like to think the creative process is romantic,” Achatz says. “The artist drifts to sleep at night, to be awakened by the subliminal echoes of his or her next brilliant idea. The truth, for me at least, is that creativity i

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But here’s the point, the promise of this technology is speed and efficiency, a shorter route to an end product, and the removal of barriers between you and your creative self.

For those of us who are not geniuses, it may be tempting to outsource some portion of our creativity to the AI, so we can get past the fact of our non-geniousness, but those... See more

Start somewhere bad to get somewhere good. A few weeks ago, I interviewed psychologist Adam Alter about his book Anatomy of a Breakthrough . In it, he writes about the “creative cliff illusion,” the notion that good creative ideas will either come quickly or not at all. Unfortunately, our intuition has that one approximately backward. In studies of... See more

On bad days, when I felt no inspiration at all, I would set the kitchen timer for thirty minutes and make myself sit there and scribble something, anything. I had read an interview with John Updike where he said that some of the best novels you’ve ever read were written in an hour a day; I figured I could always carve out at least thirty minutes so

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