define possible trajectories that would stretch the client, but with a realistic and manageable sense of ambition drawn from being able to locate their interests and capacities relatively accurately.

the problem-solving ability is perhaps the least important aspect, coming as it does at the end of a potentially more valuable exploratory process or approach.

Strategic design has a direction, over and above being a set of tools, a vocabulary and a series of projects.

many of our existing cultures of decision-making seem to be cracking under the strain.

Change management is drawn from the toolkit and vocabulary of “human resources” and management consulting rather than design.

moving forward in the first place, through activity that generates learning (analysis) and human-centred system design as a side-effect of doing something (synthesis).

is an outcome of active policy, of design.

“the (policy) system as a whole leaves too much to chance, personality and individual skill”. This is what we see around us every day.

core services moving slowly while faster layers enable experimentation and learning through prototyping.