Daniel Schmidt on LinkedIn: "Flat metrics dashboards" are profoundly limited. After companies adopt… | 14 comments
added by Tom Critchlow · updated 2y ago
Daniel Schmidt on LinkedIn: "Flat metrics dashboards" are profoundly limited. After companies adopt… | 14 comments
Often dashboards are 28-tab Excel files or 34-slide PowerPoint decks. In either format, you track too many metrics and rarely segment and highlight performance, which makes it impossible for others to distill a cogent meaning from what happened and take action.
from Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
- Most data-driven companies leverage business intelligence tools like Looker, Tableau, and Superset to track key KPIs. While these operational systems can proactively send alerts when a metric passes a certain threshold, the analyst still needs to drill down into the details to determine why the KPI changes. Diagnostics are still fairly manual.
from 4 Data Trends to Watch in 2020 by Astasia Myers
sari added
- Good dashboards anticipate followups. A good dashboard says, "This dip, right here, which I know sticks out immediately? It was caused by our pricing change." A bad dashboard leaves the user wondering, "What happened then?" A good dashboard makes rates of change — week-over-week, year-over-year — immediately apparent. A bad dashboard leaves the use... See more
from Good dashboard, bad dashboard — Andrew Bartholomew by Andrew Bartholemew
Tom Critchlow added