Daniel Ek – The Future of Audio - [Invest Like the Best, EP.147]

On average, people download 1 new app per year.

Think: Podcasts are based on RSS feed technology (which was pre-Facebook, YouTube, and a whole bunch of other things we take for granted)

“Getting distribution on something new is insanely hard in this day in age”

“There’s no doubt in my mind that we’re going to go through a very similar journey where even the concept of what a podcast or audio actually is will become re-imagined.”

“We can’t rest on our laurels. We believe the market we’re going after is audio. That adds up to 2-3 billion people around the world who want to consume some sort of audio content on a daily or weekly basis. If we’re going to win that market, we’d have to be at least a third of it. We have somewhere between 10-15x of where we are now of opportunity... See more

“The reality is we’ve seen very few examples where this has worked. The exception is with the large platforms – Apple, Google, and to an extent, Facebook.”

This has to do with the idea of breaking up a larger app/platform into multiple apps/platforms, instead of building more features into the main app

“I think the last job to be done by a machine is creativity”

Ex.: How Facebook created its own Messenger app

“Every single successful media platform has been built off the back of existing content, even though they’re most known for their own things today”