Dan N. on LinkedIn: As a developer-turned-media company founder with over 5 million… | 11 comments

If you allow your ICP to fray, you’ll lose

From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more

Developers in particular are also the bleeding edge of any company — people with a natural proclivity toward working as efficiently as possible, with little patience for subpar performance.

Enterprise tech founders, how can you determine whether customers will be interested in your product before building it? There are ways to effectively research this kind of market with B2B customers' CIOs, CISOs, people ops, and sales or marketing leaders.

We are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system (and, as pointed out elsewhere, our current fax machine works fine).  That’s why what we’re selling is organizational transformation.  What we are selling is not the software product — the set of all the feat... See more

- Ideally, you want to have control over your audience communication platform (so start an email newsletter!)

When it comes to your product, produce a simple user engagement story and show the technical apparatus that drives the back-end of that user’s journey. This helps show the technology the start-up is using, and critically, why the start-up is using it.