Dan N. on LinkedIn: As a developer-turned-media company founder with over 5 million… | 11 comments

Target early adopters. Too many marketers try to target the “middle” in the hopes of reaching mainstream customers, and in the process they water down their message. Your product is not ready for mainstream customers yet. Your sole job should be to find and target early adopters, which requires bold, clear, and specific messaging. Focus on finished

... See more

An essay: Why founders fail, despite being good at coding and high IQ. Being mathematically smart hurts startup founders. Math doesn’t account for emotions, and this is why devs easily build useful products but fail to get to Product Market Fit in 99% cases. Imagine you’re building a building to sell. As a good builder, you put great effort into... See more

Vicente jokes that they have an internal “wrapper-death countdown” which keeps track of the number of days the company survived since the last time it was “pronounced dead.” Here are his thoughts on how startups can be successful in a market where the capabilities of frontier models continues to expand: • Do one thing really well. Vicente takes the

... See more

If you allow your ICP to fray, you’ll lose

From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more