X hates LinkedIn. But I just passed 805K followers and have generated $8.57M from the platform in the last 6+ years. Here's how I use LinkedIn unlike anyone else:

The 4 big comms lessons from this email: 1) Identify your most important audience; think about what audience matters most to your success in the long term, not just right now. 2) Stop trying to be liked by everyone. Cater to your most important audience — even at the expense of other... See more