Dan N. on LinkedIn: As a developer-turned-media company foun...

Dan N. on LinkedIn: As a developer-turned-media company founder with over 5 million… | 11 comments

updated 1mo ago

A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as th... See more
from The elite capture of Substack by Cydney Hayes
Elena added
The bridge email should do three things well:

1. Channel the desire built up from your RBS, SOS (or Showcase Series variant), or VNL towards a single inevitable conclusion if it’s right for them (in that moment)...

2. Be overt and explicit that there is a promotion behind the click. Don’t hide it, don’t amp up curiosity just to get more clicks. You o... See more
Jean added
However, in technical markets, you’ll be hard-pressed to build a mailing list of developers. Developers tend to stay away from things that clog their inbox, typically opting for RSS feeds instead. But do not be fooled; for the rest of the world email is by far the better way to communicate with your audience.
from Start Small, Stay Small: A Developer's Guide to Launching a Startup by Rob Walling