In 2019, vegan milk took up 14% of all dollar sales for retailed milk in the United States, which equates to more than 620 million units sold in just one year. Across the United States, plant-based milk is now purchased by 41% of households.

Oat milk reached US$84 million in sales in 2019, which reflects a 686% annual growth in 2019 and 1,946% over the last two years.

Driven by growing environmental awareness, ethical concerns and health reasons, consumers are choosing plant-based more than ever before – and this shift in appetite is quickly reflecting on industry market data.