{D} 82: My Competitor Map, Part 2

- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

The first, and most obvious thing, is that they are visual. If I was going to move a piece on a map then I could point to where it was and where it needed to go. Navigation was visual but that was normal. Except, I realised it wasn’t. When people stopped me in their cars to find their way to the nearest petrol station — this was 2004 and GPS was st... See more