Customer Analytics For Dummies

To compute a 95% confidence interval, you need three pieces of data: The mean (for continuous data) or proportion (for binary data) The standard deviation, which describes how dispersed the data is around the average The sample size

Continuous data technically has an infinite number of steps, which form a continuum. The time to find a product

Comments provide immediate insight and potentially action

Predict future purchase patterns. Knowing that certain customers are more likely to purchase other products based on past purchases helps with planning and marketing.

Below 7: The customer is called a detractor and will likely talk negatively about your product.

Customer analytics largely involves turning customer actions and attitudes into data.

Regression analysis: This statistical technique identifies the key variables that have the biggest impact on

more discussion on finding similarities with customer analytics in the appendix and in the book Predictive Analytics for Dummies (Wiley).

Measuring is good. Knowing what to measure is better.