Personas are fictional customers based on real data obtained from customer segmentation analyses, ethnographic research, surveys, and interviews.

CLV is intimately linked to customer loyalty

The CLV is the total profit that an individual customer generates for your business over his or her lifetime. The customer lifetime is the time period that starts when a customer first uses your business (in person or online) and ends when he buys his last service or product from you. The CLV covers the entire relationship you have with that specif

Base your persona on actual data. Collecting, aggregating and analyzing customer data from customer databases and social media helps provide input into a data-driven persona process.

Quantitative data falls into two categories: Discrete (countable items) Continuous (measurements)

the heart of customer analytics is staying focused on the customer,

You can measure the amount of error with a confidence interval. Confidence intervals tell you how much you can expect sample estimates to fluctuate based on sample size. They provide you with the most likely range for the unknown customer population numbers you’re trying to predict.

Avoid asking for opinions and concentrate on motivators. Many times, users do not know exactly what they need, but they do think about what they want.

Create a portrait with data that connects a persona to a customer segment: Goals Habits Expectations Skills Attitudes Motivations Environment