Customer Acquisition Is the Only Viable Growth Strategy in B2B, Says Ehrenberg-Bass’s Romaniuk

Psychologically, she hopes this new data will help marketers take a new perspective on growth and to also understand that in growing a brand and gaining new customers, they’ll also likely keep the customers they have. “It’s not an either/or trade off. Going for acquisition doesn’t mean your customers are going to start walking out the door. It just

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