Curious: The Desire to Know and Why Your Future Depends On It

Leo Burnett,

happiness is something that happens to us while we are pursuing some other purpose

‘thoroughly

‘In nine months a group of children left alone with a computer in any language will reach the same standard as an office secretary in the West.’

‘Stay Hungry, Stay Foolish.’

‘Always make the audience suffer as much as possible’. Hitchcock was an information sadist.

‘social loafing’ — the widespread tendency of individuals to decrease their own effort when they start working collaboratively.

Young’s technique consists of five steps. The first is to ‘Gather raw material’.

‘The fox knows many things, but the hedgehog knows one big thing.’