In my view, however, the business of influencer bundling has only just begun. Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips.
In Curators are the new Creators, Gaby argues that this will create opportunities for curators — increasingly, we will pay people with good taste to help us sort through the ever-growing mass of information.
The business of good taste has been well documented. There are plenty of businesses that address the question “what should I read?”; The Browse... See more
"Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips."
To me, online content consumption seems to exist on a pendulum of sorts: we love content to the extreme — Unbundle!! Give us more! — until we are overwhelmed with choice and analysis — It’s too much!! Bundle it back up again! — and swing to the opposite side. In the end, we always end up somewhere in the middle... but it’s a lot of swinging back an... See more
In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?
This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more