When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more

Even so, the issue of too much choice and a lack of accurate personalisation persists within some of these businesses. How do you know which remote worker to hire on Upwork, or which company is actually worth applying for on Indeed? Herein lies the power of curation.