Curated: Expert Shopping Advice, Online

That’s where Curated comes in: it’s an expert-driven commerce platform that leverages category experts to guide shoppers to the right products. Today, it’s focused on adventure sports like skiing, cycling, golf, fishing, and camping and hiking, but has an expansive future plan encompassing all specialty retail categories.

When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more