Cultural Signals: The Internal Experience Economy
In the modern aspiration economy, taste is not given. It’s not a passive play of social differentiation. It’s an activity that is continuously developed, cultivated, and refined. It’s an activity that includes objects (e.g. sneakers, coffee beans, food), other participants (e.g. sneakerheads, menswear forums, friends, a local coffee barista), speci
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Creativity, point of view, taste, curatorial acumen and stylistic savvy are new units of consumption. Keywords are group buying and shared ownership.
Ana Andjelic • Luxury x Culture
The thing we call culture is always an aggregation of individual human behaviors, and if taste were the mere product of random idiosyncrasies and irrational psychologies, culture would display no patterns, only noise. The fact that preferences in these disparate fields follow a similar rhythm of change suggests there must be universal principles of
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