Saved by kev
Cultivating Cults
Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
Emilie Kormienko • Build it and they will come - or will they?
- The long tail of the internet has provided a way for sovereign creators
and businesses to ‘
niche at scale
‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation; - The quality of an audience matters;
- Being tiny is mighty;
- Delighting the weird is a superpower;
- When you build a business, you’re building a new
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
Step one in attracting new members is crafting your origin story. Your origin story will give both existing and prospective members the language they need to explain what your community is and why it formed in the first place.
Kai Elmer Sotto • Get Together: How to build a community with your people
