Cultivating Cults

This is nothing new in the physical social world, but it is revolutionary in the digital social world, where groups and shared messenger threads have historically always been communal spaces.

Cult leaders are their own moderators

Cult leaders need mechanisms for elevating and blessing followers, as well as mutually reinforcing power

Cults need appoint... See more

But taken a step further, I believe the future consumer companies won’t just be open platforms. They will be inclusive groups with a deep shared ideology. They will be cults.

what purists miss in their devotion to the collective is that all communities start with an individual creator. After all, the yield farming token YFI is the brainchild of Andre Cronje, the founder of Yearn Finance; FWB was hatched by Cooper Turley, who leads crypto strategy at Audius, and Brud CEO Trevor McFedries, the co-creator behind the digita... See more