Cultish: The Language of Fanaticism

That’s because, juxtaposed with the dark elements, there’s a certain sexiness surrounding cults—the unconventional aspect, the mysticism, the communal intimacy. In this way, the word has almost come full circle.

Most of us tend to take “brainwashing” literally, imagining that some neurological rewiring occurs during cult indoctrinations. But brainwashing is a metaphor. There is nothing objective about it.

know that my disdain for pyramid schemes likely correlates to the fact that I am privileged enough to have no urgent need for their promises.

Language is a leader’s charisma. It’s what empowers them to create a mini universe—a system of values and truths—and then compel their followers to heed its rules.

it disregards people’s very real ability to think for themselves. Human beings are not helpless drones whose decision-making skills are so fragile that they can be wiped clean at any time.

We all love a chance to feel psychologically and morally superior without having to think about why,

a more evolved, higher-vibration generation of children,”

The violent, encroaching Roman Empire left people searching for a nonestablishment guide who could inspire and protect them.

It cuts the overwhelming number of answers you need to have down to a manageable few.