added by sari · updated 2y ago
Cult Wars: The Making of a Cult Brand
- As I struggled with these thoughts early on, I wanted to explore what it would mean for brands and subcultures to merge more fully, to offer a much deeper and richer meaning. This set me on a quest to learn about cults. I read about organizations which were abusive and manipulative, but which still managed to create meaningful practices that weren’... See more
from Life After Lifestyle by subpixel.space
Sterling Proffer added
The posturing of DTC brands as cults reveals an impasse. People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.
from Life After Lifestyle by subpixel.space
Keely Adler added