Crypto's Consumer Era

Open Access: Geographical constraints will continue to fall away, giving users opportunities to work and play online in manners that weren’t previously available. The focus is now on the long tail of creators and communities.

The first decade of crypto was about finding our footing. We saw the highs and lows of an emerging asset class and a (still developing) smart contract ecosystem.

Bottoms Up Brands: I’m fascinated by the concept of bottoms up brands. I define bottoms up brands as community driven, mission-oriented brands with distributed IP. This could be a particular type of PFP and the IP around it, products like PartyDAO or entertainment like Crypto Punk Comics. We’re in a world where communities are crowdsourcing product... See more

Ownership: Crypto enables ownership from day one-- a powerful concept. For the first time, users can partake in the growth and success of the products and communities they are a part of, from the beginning. Ownership changes the model from extractive to additive. The main mechanism for ownership has been via tokens.

Web3 offers an opportunity to curate with clear financial incentives and social status. What once took place across blogs and newsletters will soon find ways to curate where you can tip creators, earn money via curation, and create massive economic graphs. For example, Yup, is a curation protocol that provides an opportunity for users to curate and... See more

24/7 markets: Second, is the nature of crypto markets. Crypto never sleeps. Similar to how the internet trained millions of users to fast instant community, 2-day delivery, and simple UX, crypto will train users to expect 24/7 markets. The past decade has seen exchanges like Coinbase and Binance grow a user base that’s come to expect 24/7 global ma... See more

We still have a long way to go when it comes to scaling, infrastructure, and user experiences. But, I’m certain that we’re reached a point where narratives and stories will allow us to scale.