Crypto's Consumer Era

10 lessons from the past year

1. There has to be value: product market fit, there must be fundamental value for users


2. Web3 and crypto are not consumer friendly: people want problems addressed regardless of labels or terminology — " Crypto will scale when the technology becomes the invisible enabler of what consumer actually care about "


3. Incentive desig

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Crypto is public, global and gamified by default, and commerce, identity and ownership are all built in from the get go. (How fun is that!) So we wonder, just like how the cloud enabled new types of digital experiences, or how smartphones enabled new types of location-based experiences, could crypto be a platform that enables new types of social ex... See more

Now, founders are pushing this more cooperative economic model towards mainstream consumer adoption, resulting in an avalanche of new platforms whose participants engage with the products and services they use in deeper ways because they’re aligned with their economic success. The future of consumer software is crypto, centered around the belief th... See more