Web2 is great at monetizing artificial scarcity through paywalls for stuff like content, courses, and communities. Web2 is also great at monetizing attention through ads. But as we’ve seen, ad platforms heavily favor large creators and optimize for certain engagement metrics that aren’t always in the best interest of people consuming the content.... See more

NFTs provide a new monetization channel for creators that complements existing channels. Instead of monetizing access or attention, NFTs monetize ownership.

In media, NFTs—or Non-Fungible Tokens—make it possible for creators to retain ownership of their content, without limiting the propagation of their files across the internet. As a result, NFTs have the potential to invert the ownership model of media—offering creators, their audiences, and developers who build for them, a viable alternative to... See more

Traditionally creators have monetized either through displaying ads or renting out access to content behind a paywall. NFTs create an entirely new paradigm where superfans can support an artist directly in return for ownership over a piece of their content. NFTs allow the producers of content to capture a higher percentage of the total willingness... See more