Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care

There’s a reason so many crypto products die before they launch or before anyone starts understanding what they bring to the table. It's not the tech. It's not the lack of money. It's that nobody cared when they showed up, because they never told anyone, and hoped everyone would notice.

This is the most important mindset shift for any early-stage project or product. Especially if your team is mostly engineers and protocol designers.

You’re not "launching to the world." You’re inviting a few smart people into the lab with you. You're testing how your idea fits into their mental models of risk, leverage, and yield — and refining your... See more

Say you want to improve the capital efficiency of DeFi lending markets with credit delegation. Sounds like crypto-native, not protocol-bound, and above protocol-level innovation in DeFi — and already that makes your product complicated. So it's not for everybody and never will be. But you still need to make the on-ramp to caring stupidly simple.

Thi... See more

Final Thought: Everyone Is a Part of BD on a Small Team

You don’t need a growth or marketing team yet. You are the growth team. Your team is the face. Your users are your echo chamber. People like doing business with other people. Especially with people they like and can relate to. That's why you're showing up with your thoughts.

From 0 to 10 → hand... See more

Topics Trees Are Neat Trick To Align

Start with building topics trees for each team member around her/his area of expertise. This is a great little trick that can save you a lot of anxiety later. It will help you make your message and content look consistent and easy to produce over time.

Example for a 4-Person Team & How to Use It

• Founder/UX p

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