Crossing the Chasm: Summary, Notes, Review
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Crossing the Chasm: Summary, Notes, Review
How do you get more people to “get it”? This is what Moore refers to as the “chasm,” the transition between the early adopters and the early majority, and it’s hard to cross. But not if you know WHY.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Crossing The Chasm, Geoffrey A. Moore, HarperCollins, 1991.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
the point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation. The gap between these two markets, all too frequently ignored, is in fact so s
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