Crossing the Chasm: Summary, Notes, Review
updated 5mo ago
updated 5mo ago
You can keep yourself from making most positioning gaffes if you will simply remember the following principles: 1. Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association. 2. P
... See morePositioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association. 2. Positioning is the single largest influence on the buying decision. It serves as a kind of buyers’ shorthand, shapin
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