added by sari · updated 2y ago
Crossfit is my church: How fitness classes provide the meaning that religion once did.
Companies like Crossfit and Soulcycle create a sense of consistent space and ritual that inculcate deep loyalty and community among their participants. Reimagine, an organization that describes itself as “the world’s leading end-of-life events platform,” hosts paid gatherings and festivals related to death and healing. Casper ter Kuille and Angie T
... See morefrom Life After Lifestyle by subpixel.space
Keely Adler added
- Much has been written about how brands like SoulCycle built cult-like followings by tapping into the collective desire to connect to something larger than themselves. Today, this practice has gone mainstream, so the question becomes, How can brands go beyond selling and engage with people’s spiritual lives?
from The Seismic Spiritual Shifts Shaping Digital Campfires — The Digital Campfire Download by Casper ter Kuile
sari added
- On social media, the fitness journey is rarely the purview of men. Instead, it is a deliberate repackaging of weight loss, adding an emotional element.To carve out a new body from the one that previously served you is good for the physical but also for the mental. You will be fine, of course, if you live in the body you currently inhabit, but would... See more
from Attention Required! | Cloudflare
Alex Burns added