1. Sincerity: It’s 2008 and you beg your mom to take you to the mall so you can buy skinny jeans. Your family makes fun of your too-tight jeans.


2. Saturation: It’s 2016 and your entire friend groups shows up to the pre game in some variation of high-waisted skinny jeans and a crop top.


3. Cringe: It’s 2020 and anyone who still shows up in a skinny jean

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When the world’s on fire, we huff the copium through irony, detachment, and nihilism. But eventually the bit isn't funny anymore and suddenly, sincerity in all its cringe, sweaty, hopeful earnestness starts to feel intriguing. Misery loves company, but after a while you also get sick of your friend who won't help themselves. Not only is time a flat... See more

Irony is already a hallmark of Gen Z’s cultural expression and a coping mechanism honed in the hyper-visibility of the internet. When you’ve grown up always aware that anything you post could become part of a permanent digital footprint, doing something “ironically” offers a kind of social insurance. If it lands poorly, you were never serious. If... See more