Saved by sari
DIP 022: Creatures (and creators) of habits
Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).
Nir Eyal • Hooked: How to Build Habit-Forming Products
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else,
... See moreCharles Duhigg • The Power of Habit: Why We Do What We Do in Life and Business
Once a product is built, Habit Testing helps uncover product devotees, discover which product elements (if any) are habit forming, and why those aspects of your product change user behavior. Habit Testing includes three steps: identify, codify, and modify. First, dig into the data to identify how people are using the product. Next, codify these fin
... See moreNir Eyal • Hooked: How to Build Habit-Forming Products
Most of the time, our consumption patterns are based on habit, not new thinking.
Shane Parrish • The Great Mental Models Volume 2: Physics, Chemistry and Biology
Farnam Street • Habits vs. Goals: A Look at the Benefits of a Systematic Approach to Life
It’s not hard to find an analog in the human world. Consider fast food, for instance. It makes sense—when the kids are starving and you’re driving home after a long day—to stop, just this once, at McDonald’s or Burger King. The meals are inexpensive. It tastes so good. After all, one dose of processed meat, salty fries, and sugary soda poses a rela
... See more