How I Got Hooked

What habits does your business model require?

REMEMBER & SHARE For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement. When successful, forming strong user habits can have several business benefits including: higher customer lifetime value (CLTV), greater pricing flexibility, supercharged growth, and a sharper

Why is it that some people, like Martin, stick with their habits—whether practicing jokes or drawing cartoons or playing guitar—while most of us struggle to stay motivated? How do we design habits that pull us in rather than ones that fade away? Scientists have been studying this question for many years.