Creators Eating the World

" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG.... See more

The power shift from aggregators to the creators and their fans will be a massive value transfer away from middlemen to those who make things people love, and to those who enjoy them.

Who will we even consider to be creators? I see two trends having an impact here. First, the line between mainstream and digital talent will fade away: not so much through creators ‘breaking through’ into the mainstream (a narrative that already feels out-of-date), as through the opposite - talent that has (or would have) found an audience through ... See more

Creators lead the way. Many members of this movement built their reputation as creators, amassing large audiences in the process. This influence has been translated into securing allocation in competitive rounds. Those that tell powerful stories about their portfolio businesses can drive remarkable results.

 it’s easier than ever to make content when that content is participatory/responsive to other content and built on top of it, whether through subtweets, TikTok responses, hard-forks, or composable smart contracts. In short, the shifts we’ve seen play out over the past decade in the creator economy are now transpiring in tech. Just as the rise ... See more

I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step bac... See more

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.

1. The emergence of creators as vertical-specific search engines. Creators are often the entry point of choice for people on the internet.