Web3 is often referenced as an important part of the “ownership economy,” in large part because it enables creators to monetize in creative ways while owning both their work and a part of the platforms. But creator tokens can start to take us down a more dystopian path in the ownership economy — one where the fans start to own the creators. The... See more

Jarrod Dicker, Partner at TCG, comments, "What Web3 really does is it unlocks the possibility for creators to offer more. If we take newsletters as an example, the concept in Web3 becomes 'why subscribe when you can invest?' In the case of Mirror.xyz, you now have the opportunity to invest at the earliest stages of a publication in exchange for a... See more

Web3 is pushing from several angles to make creators less dependent on platforms, and expanding the way creators can generate upfront financing would be a key way to do that.

For musicians, web3 is changing their relationship with fans. NFTs, creator tokens, and new crowdfunding opportunities are emerging as ways to incentivize active participation in a creator's success.web2: passive engagementweb3: co-creation and co-ownership

But Ethereum and the web3 movement is changing the game. Social tokens provide a means of not only sharing financial upside with their favorite creative but also enables tiered, tokenized access based on active contributions.