Creativity > Productivity

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic.

Ultimately, moving away from productivity and toward creativity isn't just an economic necessity, something we need to stand out in the marketplace; it's about reclaiming our humanity and building more fulfilling lives. The goal can’t just be making more stuff. It has to be making something wonderful.

It’s a little depressing that these days we mainly use computers to consume fast and react fast. Task management turns us into more productive human machines. Rather conveniently for managers, human machines have higher predictability and lower inherent value – they’re easy to automate, replace, and erase.

Productivity is important, but it’s just on... See more

Digital tools designed to enhance our productivity and help us manage information have proliferated over the past two decades. These tools are great for tracking and executing tasks, but less helpful when it comes to figuring out what work we should be doing in the first place.

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more