Creativity is intricately interwoven with attention. At its core, creativity is about connecting things that don’t obviously go together. But you can’t connect what you don’t notice. Attention is the substrate of creativity. What you notice determines what you can make.

The point is: knowledge is iterative. My project on digital decay would never exist if not for an intuitive hunch to see what happens when I put leaves in my printer. You don’t need to have this robust thesis in order to start making. The beauty of critical making is that learning and doing are simultaneous activities.