Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

To reiterate, it is the focus on people—their work habits, their talents, their values—that is absolutely central to any creative venture.

Figuring out how to build a sustainable creative culture—one that didn’t just pay lip service to the importance of things like honesty, excellence, communication, originality, and self-assessment but really committed to them, no matter how uncomfortable that became—wasn’t a singular assignment. It was a day-in-day-out, full-time job.

it wasn’t enough for managers to have good ideas—they had to be able to engender support for those ideas among the people who’d be charged with employing them.

Managers of creative companies must never forget to ask themselves: “How do we tap the brainpower of our people?”