Expanding on the Engagement capabilities mentioned earlier, one of the most interesting features baked into Web3 experiences is the ability to detect assets held by any given Wallet once it’s synched with a Dapp.
Namely, some of its key properties include an ecosystem where, by default, whatever you create is instantly inter-operable with anything else on-chain, and where there’s a permanent public record of ownership of things like tokens, contracts, policies and a range of other assets.
Which means that if you outfit your character with, say, “Nike sneakers” in a game, it would be easy for Nike to build a Web3 connector on Nike.com that would automatically pre-populate your cart with a pre-paid order for the physical version of those same sneakers, shipped to your door.
When you create any app or experience native on a blockchain like Ethereum, it’s designed to instantaneously interface with a user’s wallet – which is just a “key” to their assets already stored on-chain.
While a tad oversimplified, Charlie Munger’s famous one-liner is sort of like the Occam’s Razor of human behavior – especially at scale. People are generally far more driven by self-interest than by any other factor.
More than anything else, turning users into owners by default is simply the ultimate growth hack; this fundamental USP is why crypto is exploding in general – it offers people substantial opportunity, and it connects what they do online to their own direct betterment in real life.