Creating products that stick (and how to do it)

Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization

Below, co-founders Dylan Diamond and Max Baron share their biggest lessons on building a viral social consumer app, including:

1. Embracing single-player mode as a wedge for social products


2. Building a product that users feel was built just for them


3. Why it’s OK to be unscalable—you can make it scale later


4. Building a familiar product is much easier if you’r

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