Nikita Bier (@nikitabier) is co-founder of @theTBHapp (sold to Meta for more than $30 million) and @Gasappteam (sold to Discord for millions more), and has helped more apps hit #1 in the app stores than any human alive. He currently spends his time advising founders on viral growth strategies, product UX, and product development. He's also invested... See more

The advice I most often give to anyone building consumer products: Reduce time-to-magic. Your product can be complicated under the hood, but to the user it should feel simple, delightful, and magical — as fast as possible. Some... See more