We think of brands as creators on our platform. They have the same roles as everyone else. Ultimately we’re focused on a number of different verticals: fashion, music and video entertainment, sports, and education. A number of verticals. Part of the work there was trying to figure out how experiences in those verticals become transformational in... See more

Philosophically, taking blockchain as an implementation detail out of the picture, we believe in decentralized creator communities. Ultimately we believe the metaverse as a phenomenon will be a community-driven phenomenon, a bottom-up phenomenon. We want to do whatever we can to enable that. In the future, do I expect us to be enabling things like... See more

How do we leverage these technologies to make them transformational? It’s similar to what we talked about with the concerts. How do we think about the way music is consumed? In the metaverse, what’s the experience such that it will be 10 times better than doing it in the real world? That’s the path we’re on, figuring out how vertical by vertical,... See more

We’re absolutely game for interoperability. It’s not really the issue right now. It’s figuring out how to get everything to work together. Right now, at least in the immediate future, there will probably be multiple metaverse platforms that will then interoperate. Those boundaries will get increasingly blurry over time.

we’re seeing brands try to figure this out. How do they create an interface that allows them to have an interactive experience with their fans or their customers? That will open up all sorts of experiences for retail engagement and other things. We’re just seeing this happen right now. If you read Ad Age and things like that, this is the topic. How... See more

One of the innovations that Roblox did is there was a relentless focus on removing the barriers to creating content on our platform. Not only did we give the tools away, but we hosted the content for free. We provide customer support. We translate it into five different languages. We automatically port it to all available platforms. It’s everything... See more

What’s fascinating, though, and I alluded to this earlier, is that it’s a fluid community. We have a community where creators come in. We have creators who are designers, artists, musicians, and businesspeople. They dynamically form teams in our community. As studios, they produce an experience and then can reform into other teams. It’s an evolving... See more

Our head of developer relations, before he became our head of developer relations, he worked at Zynga and ran a development studio. He said, “I’m going to build a game on Roblox and I’m going to crush it, because I know everything about building games.” He showed us his plans, and we said, “Well, you need to have some other things. You need to have... See more

Roblox is not an overnight success. We’ve been around for about 15 years. The vision of our founder was something he called human co-experience: people doing things together in synchronous 3D spaces. I think people call that the metaverse now, but it’s always been what we focus on. A lot of people called us a game company, for years. We kind of... See more