Crafting Strategy

making is thinking

Recent studies emphasize the strategic relevance of identity.8 The concepts of identity and strategyare interlinked in a pragmatic, theoretical and methodological sense. In a pragmatic sense, bothorganizations and their actors ideally need to have a sense of identity when deciding what the goalsand direction of their organization should be, and oft... See more

strategisst needs ways to help them see things anew, to move beyond rationalist, analytical, and convergent thinking through embodied metaphors and and playful crafting