Craft

hottest companies in Silicon Valley, famous for one thing: they made an extremely boring product extremely beloved. He speaks about how «technology makes it faster to build, but harder to care.» And how real quality can only be achieved by truly valuing craft, for its own sake. «This is what craft is about — the deliberate attention put into making... See more

Quality is so rare generally that people are often surprised by it.

Quality rarely happens as an accident, it usually means someone is willing to go further building something that necessarily. At least, someone has to be motivated and allowed to do it, not forced to solely focus on some measurements.

Quality, brand and culture are some of those inta... See more