Craft

Sublime Principles and Culture (shared internally with the team):

Be fanatic about product excellence

We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every

Quality is about signing your name to your work and being proud of what you ship. It never feels great when what you ship feels more like excuses—a reflection of tight timelines, cut scope and endless constraints.