Craft Is the Antidote to Slop.

This is one of the many reasons why I find the current conversation about so-called generative AI so immensely frustrating: there’s all this hype about making everything easier and faster, about how we can eliminate all the work involved in the making of words and images. But no one arguing for this seems to have asked what’s left when the work is ... See more

"Artifacts of humanity" in creative work — in the form of dust, mistakes, and deliberate strokes that flex human engagement — will showcase the human labor spent making a creation. Such artifacts of humanity, alongside Content Credentials that factually articulate how a piece of work was made, will add meaning and scarcity to the work in the eyes o... See more

what we're looking for is to find work where our work is unmistakably us, where our work is something we can point to and say, "Given who I am and what I see, I made this. I made this for you. Can you please help me make it better?" And when we can do that, our days are totally different than when we're basically sure that an AI is going

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In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more