Craft and Beauty: The ROI of Marrying Form and Function | Figma Blog

There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not ... See more

Great thing about starting your own company that you can design the way you want it. Too many founders or companies fall in this trap following established playbooks or bring processes from other places. People also say that “it doesn’t work” or “it won’t scale”, which my response is well have you tried it? Have you tried to make it work? At @l... See more

Craft is the new "growth hack". Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business. People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.